1. Community Outreach:
   1. Education: As responsible community members, we help educate others about the risks associated with unauthorized brand usage, such as:
      1. Demeaning the Sui network's functionality
      2. Demeaning the nature of the Sui community
   2. Affiliation: Clarify which projects are official partners with or sponsored by the Sui Foundation, and which are not or may falsely be claiming partnership.
2. Official Communication Channels:
   1. For accurate information, official announcements, and updates, refer to the Sui Foundation's official communication channels and platforms. This helps avoid misinformation and confusion.
   2. These channels include:
      1. The Sui Foundation blog
      2. The Sui Foundation site
      3. The Sui Foundation X/Twitter
      4. Sui Forums
      5. Sui Discord
3. User Trust:
   1. Protecting the trust of Sui users is paramount, and due diligence is essential to prevent scams. We will proactively address issues of misrepresentation and bad actors using the Sui network or its trademarked assets.

1. Brand Respect and Usage
   1. Community members may use the Sui brand, logo, or name in a nominative manner. These include usages such as referring to the network on which their project is built or the type of Validator they are running. Members may also refer to Sui in their documentation, media outreach, and in research papers.
   Examples of proper use:
   • "Built on Sui"
   • "A wallet built for exploring Sui"
   • "Attend our talk at the Sui Builder House in Singapore"
   Examples of improper use (here):
   • "$SUI Airdrop"
   • Using the Sui droplet logo as part of another company's logo (without prior written consent).
   • Using a name similar to Sui for a different blockchain network, leading to confusion (e.g., "SuiX")
   • Creating a fake Sui website for purposes not intended by Sui
   • Reselling domain names that include the Sui name for financial gain without permission
   • Using the Sui name or logo in the title of a paid course or educational material without official consent
   • Using the Sui name or logo in any form of negative or derogatory advertising against the Foundation or its community
   • Using older, outdated versions of the Sui logo
2. Social Media Engagement:
   1. Responsible Sharing: While promoting Sui Foundation initiatives is encouraged, community members should verify the authenticity of third-party content before sharing to prevent inadvertently endorsing scams.
3. Transparent Affiliation:
   1. The Sui Foundation sponsors grants, hackathons, and similar activities to support projects. Participants and winners who choose to create content around these activities should be clear about the nature of their participation, and may also use Sui brand assets to amplify them.
   2. Some projects may enter into sponsorship or partnership agreements with the Sui Foundation, and should characterize those agreements in the manner stated in the agreement. No project or community member may claim sponsorship or partnership absent an explicit agreement.
   3. Community members engaged in a Sui-related initiative unrelated to the Sui Foundation may not claim sponsorship or partnership with the Sui Foundation.

1. Reporting Suspicious Activities:
   1. Community members are encouraged to report any suspicious activities or entities misusing the Sui brand for fraudulent purposes. Rapid reporting helps us maintain a secure and trustworthy ecosystem.
   2. Report improper use of the Sui trademark and brand assets, as outlined above, on the security issue reporting form.

By adhering to these community behaviors and guidelines, we can collectively contribute to a secure, transparent, and thriving ecosystem for the Sui Foundation. Our shared efforts will strengthen collective reputation, foster trust among users, and contribute to the growth of the wider blockchain community.