See acceptable use of our logo by downloading the kit below.
Download Logo Pack (.ZIP, .3 MB)The clear space around the entire logo must equal the height of the letter “u” in the wordmark.
The spacing between the symbol and the wordmark must be the width of the letter “i” in the Sui wordmark.
When used by itself, the Sui symbol must have a clear space around it, for the same reasons why the logo requires it.
No matter what size is used in a design, the symbol must always have at least X amount of clear space around all of its sides, with X being equal to one quarter of the width of the entire symbol.
For collaboration projects or graphics, the same rules apply when using the Sui logo in combination with another logo.
The clear space must be equal to the height of the letter “u” in the Sui wordmark. The logo of the collaborator is placed after the X and its clear space, which also equals the height of the letter “u” in the Sui wordmark.
Always aim to keep the Sui wordmark and the collaborator’s logo the same height.
When using the logo in any design, whether digital or print, remember to always adhere to these rules.
The primary typeface for Sui is Inter. Inter is a variable font family carefully crafted and designed for computer screens. As a part of the Google Fonts library, it has gained global recognition thanks to its versatility and ability to be used in a multitude of languages.
For the Sui brand, we used inter-tight medium as the the predominant font weight, semi-bold and bold for smaller titles or captions.
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We have developed an extensive collection of brand resources in the form of moving and static images.
These primary 3D assets are used as introductions, visual themes, and backgrounds for a wide range of applications such as backgrounds, stand alones, signage, presentations, uiCards, imagery and corporate materials.
